Diversify your content marketing strategies to improve shareability

Content marketing is an effective practice that assists professionals in promoting their businesses. While search engine optimization (SEO) has revolutionized the ways marketers look at the internet, it’s important for creative departments to take a step back and think about why users log onto the internet in the first place. In most instances, it’s to solve a problem through the purchasing or understanding of new products or services. This is why so much success can be established online – it’s the new marketing frontier – so considering search engine optimization tips is essential for generating higher response rates online.

Primarily, business owners may understand the basics of SEO – posting original content to the web. However, blog posts come in a variety of shapes and sizes today, and they use all types of technologies to convey branding and marketing messages. Instead of sticking to written content, organizations may want to dabble in video production, infographics and audio posts. With a diverse array of information posted to the web, brands may find that they’re better able to interact with consumers, no matter the device they’re using or the type of information they prefer to digest.

Additionally, social sharing greatly influences search engine rankings, and the more interactive the content becomes, the more likely it will be shared between online users. Video can be highly engaging, as it’s an easy way for online users to interact with a promotional message without having to read lengthy paragraphs or interpret data themselves.

Business owners who plan to implement a content marketing strategy in the near future should make sure they take advantage of emerging technologies like video and audio. These files can add diversity to your online presence, and readers will certainly stop what they’re doing to listen and watch what you have to say online.

Jump into video content today and become an internet star tomorrow.

Chelsea Segal

Chelsea Segal

Chelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies, brands + marketers with results-oriented solutions that grow, nurture + maintain a social ecosphere.

Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
Chelsea Segal