Return on investment
2 ways to maximize ROI on marketing campaigns
When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.
Measuring the success of social media against business objectives
However, many businesses are still in the dark about what kind of goals or outcomes they would like to see as a result of their efforts as well as how to effectively measure the success of their campaigns.
Social media goals that should be tracked closely
A recently released study suggested that many companies struggle with measuring the impact of their social marketing campaigns.