Marketers from across the globe came to the Hynes Convention Center in Boston to hear the best in the business explain their respective tips, tools and recipes for success in the world of inbound marketing.
Relative to every other University of Chicago-educated economics geek who spends his days hunched over a laptop crunching numbers, Nate Silver is a rock star. He’s taken his love of statistics and applied it to every field he’s passionate about, from poker to sports to politics, and he’s conquered all of them.
In this new, interconnected world, marketing is a more challenging endeavor. People are smarter and have more discriminating tastes, so inbound marketers must step up their game to keep pace.
In his keynote address, bestselling author Seth Godin promised conference attendees that he was there to present the No. 1 shortcut that would transform inbound marketing. As it turns out, that pledge was a ruse.