12 Social Media Strategies for Marketing to Women

Written by BLUE

Did you know women are 18% more likely than the baseline American to follow a brand on Facebook or other social media sites. Women are also 12% more likely to use the Internet to purchase a product featured on TV (Neilsen). It has never been easier for businesses to engage with women… young professionals, moms or boomers. Social media online and via mobile provides immediate access for your business to push awareness, product updates and deals, exclusive content and encourage social sharing. Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.

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About the author



Each month, BLUE works closely with business influencers to source and develop original content around subjects that directly impact your growth. Topics like lead generation, start-up funding, leadership training, and social media implementation are just a few we’ll explore on your behalf. BLUE provides both original and carefully sourced content to promote actionable learning, real-time interaction, and measurable impact.

However, BLUE goes beyond content. We believe meaningful engagement with like-minded professionals is a big part of the learning process. Through powerful online tools, BLUE will help you connect in real-time and share ideas among our community of experts.