12 Social Media Strategies for Marketing to Women

Did you know women are 18% more likely than the baseline American to follow a brand on Facebook or other social media sites. Women are also 12% more likely to use the Internet to purchase a product featured on TV (Neilsen). It has never been easier for businesses to engage with women… young professionals, moms or boomers. Social media online and via mobile provides immediate access for your business to push awareness, product updates and deals, exclusive content and encourage social sharing. Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.

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