There are three ways you can deal with Social Media:
1. Ignore it
2. Get sucked into its bottomless pit of time-drain
3. Get involved and be smart about it
Seth Godin
Seth Godin: ‘There is no secret’ to inbound marketing success
In his keynote address, bestselling author Seth Godin promised conference attendees that he was there to present the No. 1 shortcut that would transform inbound marketing. As it turns out, that pledge was a ruse.