Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.
Recently, YP.com released its Local Insights Digital Report for the third quarter of 2012.
The likelihood of going an entire day without using a mobile device is rare nowadays.