Robert McFarland is the Executive Director, SMB Marketing for Cox Business. His responsibilities include acquisition, customer lifecycle marketing and retention for the SMB segment. Robert delivers strong revenue growth, record-setting marketing ROI and industry-leading retention.
Prior to Cox, Robert held senior marketing leadership roles at BellSouth/AT&T, Microsoft and Orkin. He has 25 years of consumer and business-to-business marketing experience in a range of industries including telecommunications, software and home services. Robert has a diverse marketing background in a variety of areas including marketing strategy, brand management, advertising, digital marketing, marketing analytics, product marketing and pricing.
He earned a Bachelor’s degree in advertising from the University of Florida and an MBA with a concentration in marketing from Georgia State University. He lives with his wife and three children in Atlanta, Georgia. Robert has a passion for international travel and has recently started learning to play classical guitar.