As entrepreneurs and business owners ourselves, we understand how important it is to make data-driven decisions in order to grow a thriving business. But it's not enough to just provide the data - a truly powerful analytics solution also helps you identify patterns and problems, evaluate them, and make the necessary changes so you stay ahead of the competition. Our underlying belief is that by giving you the knowledge to make sound decisions, and building products you love, we're helping businesses everywhere reach their true potential. And that's what KISSmetrics is all about.