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All posts from Ann Handley

Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011).

  • Ann Handley from MarketingProfs Gives Her Tip of 2012

    Apr 29, 2012 No Comments

    “In 2012, focus on making your content a key cornerstone of your marketing. And not just any old content, either: Create content that is truly enjoyable, engaging, and that educates. Share a resource, solve a problem, help your customers do their jobs better, improve their lives, and make them sma...

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