Jim Blasingame

JIM BLASINGAME is the author of The Age of the Customer—Prepare for the Moment of Relevance, and one of the world's foremost thought-leaderson small business and entrepreneurship. Jim helps small businesses have the maximum opportunity to be successful, and teaches big businesses how to speak small business as a second language. Office: 888-823-2366 http://www.smallbusinessadvocate.com

Your brand value is more than the Q factor

Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.