Which works best, email or social media marketing?

The web offers endless possibilities for branding your business. If you just launched your own company, you can use the internet to start engaging with your target audience immediately. However, it can be difficult to identify which media channels to use when engaging with prospective buyers, as the superior option one week may be a thing of the past the next. Therefore, you might want to develop a well balanced marketing approach and spread your messaging across various platforms.

Interestingly enough, as Facebook posts per day increase, engagement decreases. It’s important for business owners to understand that Facebook alone won’t drive their business, and the social platform often works best when it complements other outreach efforts. When a business posts twice in one day, the updates only receive 57 percent of the likes that 78 percent of the comments per post, according to Hubspot. It may be more worthwhile to tone down the amount of posts you publish in favor of making one impacting update a day.

Additionally, if you want to use the web to drive sales, you might want to shy away from Facebook. It is still difficult to encourage users to make purchases directly from the social service, while email marketing continues to provide businesses with steady revenue streams. In fact, click-through rate on triggered email is 119 percent higher than regular email, so make sure you personalize your content when using the web for professional purposes, Hubspot reports.

As a business owner, you want to take advantage of all the resources available to you, but make sure you don’t dive too deep into the world of marketing without a clearly defined strategy and action plan.

Start off small and work your way up – you might find a cautious promotional approach resonates more effectively in the end.

Chelsea Segal

Chelsea Segal

Chelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies, brands + marketers with results-oriented solutions that grow, nurture + maintain a social ecosphere.

Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
Chelsea Segal