In a traditional sense, public relations can improve lead generation marketing by promoting a brand through print, television and various media outlets. However, the internet continues to influence change in the business world, and common search engine optimization tips can increase visibility through common PR practices.
Of course, in any promotion, three questions need to be asked and answered.
1.) Who is going to care about the promotion?
2.) Why are those people going to care?
3.) How is the PR department going to get people to notice?
When those three queries can be asked, and the answers applied to future outreach efforts, PR becomes a lot easier to implement and manage. Additionally, companies need to experiment with innovative ways in which they can increase their promotional efforts for lower premiums. The web offers unique opportunities to be found through organic searches, and professionals might want to optimize their press releases to adhere to changing algorithms.
Here are three tips to improving SEO in your PR campaigns
When you are about to have content related to your company published to a media outlet, ask that the information include links that lead back to your website or landing page. Links can improve your company’s SEO efforts and the campaigns of the publishing site.
Make it social
If a newspaper is running a story about your company, request that the publication also shares its link on social media sites like Facebook, Twitter and Google+. For minimal extra effort, content about your organization can be posted and shared among social network users.
If you are using traditional PR techniques to distribute a release about your company’s latest accomplishments, make sure you use unique keywords to generate organic traffic. This will help your release garner more attention online from prospective customers and peers working in your own industry.
It’s important that you start using SEO and the web to improve your PR practices – they may soon be one and the same.
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