The mobile-marketing war heats up
Since the mainstream spread of smartphones, businesses have been looking for ways to use the devices to reach customers and convert leads.
Mobile and social sitting in a tree
Business owners who market their products to consumers directly need mobile marketing strategies that work.
How to effectively advertise to a mobile audience
Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.