Penelope Trunk: Get Her Tip for 2012

“Be aware of trends that are outside your business arena and figure out how you can leverage the trend inside your arena. For example the trend for educated, urban families to homeschool is a trend that will mean more services during the daytime, more purchases of curriculum, building more additions onto homes as school rooms.  The fastest growing companies are those that harness a trend before other people in their industry see the trend. The best way to do that is to leverage a trend that is not directly related to your industry so fewer people will notice it.”

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