If you own a smartphone, you already understand how much these devices can impact daily life. When you wake up in the morning from the alarm set on your iPhone, you immediately interact with the electronic. Then when you get lost on your way to work because you tried to take a shortcut, your Droid can help you find your way to work. Increasingly, consumers use their mobile devices to find places to shop, eat and engage with brands, and you likely do this every day without ever realizing it.
As you can see, this creates unique opportunities for brands, and they should develop mobile marketing strategies to make the most out of this apparent trend. Whether a company sells consumer goods or services to a business audience, messages can be conveyed through mobile devices, and businesses can profit.
In a recent Web.com survey of small businesses and their adoption of mobile marketing, nearly 84 percent of respondents who had established a stand-alone mobile website saw an increase in new business activity as a result. Rarely is there ever evidence so abundantly clear as this survey, and you’d be wise to take notice of how essential mobile browsing and search, application development and text messages have become in the world of advertising and promotion.
To take advantage of this trend, you need to first optimize your website for mobile browsing. Google recently announced its guidelines on how you should develop a mobile web page, stating responsive designs, which adapt to the screen being used, is the preferred method. When you have a website in place, you can use a variety of techniques such as social media, text messaging or mobile applications to reach out to new buyers and garner their attention.
Mobile marketing is an important part of lead generation today, and you might find that through your efforts, business will begin to flourish once again.
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