“In 2012, I would like you to focus on NOT SUCKING. Because right now, it’s highly likely that a part of your work is being phoned in, or you’re multi-tasking while doing it, or you don’t really care anymore. Ask yourself this one question instead: “What would happen if I actually tried?”
Julien Smith is a New York Times bestselling author of two books, Trust Agents and The Flinch. He is a consultant, and speaker who has been involved in online communities for over 15 years - from early BBSes and flashmobs to the social web as we know it today.