Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders. He is the co-author of Cause Marketing for Dummies and the author of QR Codes for Dummies (May, 2012). Since 2004, Joe has written the web’s leading cause marketing blog, Selfishgiving.com. For seven years, Joe Waters was Director, Cause & Event Marketing at Boston Medical Center. He started BMC`s cause marketing program in 2004 and oversaw a team of marketing, sales and event professionals.