The Intersection of Business and Technology – Powered by Cox Business
Martin Jones
Even though the internet has in many ways shrunk the world and provided a means for direct connection with customers across continents, the power of local marketing remains strong.
There’s been much debate over the effectiveness of QR codes or “quick response” codes.
One of the most popular and widely-leveraged tools for branding your business in today’s world of social media prevalence is getting consumers to follow and ultimately “like” a company’s page on Facebook or a similar social media network.
These days, it’s not enough to have a great website.
There are so many costs associated with starting a small business that entrepreneurs are always hungry for ways to avoid some of them.
The corporate world is evolving, and as a result, marketing strategies for small business have developed to contain social endeavors.
The steady and powerful adoption of mobile devices has changed the way the modern person interacts with the world around them.
In an increasingly social world, brands are striving to network themselves successfully across media platforms that consumers actively engage on.
Logos are a crucial part of any business’ brand-management strategy.
In fact, according to eMarketer, 84 percent of survey respondents believed that brands have to prove themselves as being trustworthy before consumers would even think about interacting with them or pursue information about them.
If you own and manage your own business, you need to inspire your employees to achieve success. Without the ability to lead your troops into battle, through the thick and the thin, you won’t be revered as a fearless and driven professional.
As a business owner, you have likely heard about the importance of managing a professional blog associated with your website.
If you’re like me, employed in the business-to-consumer market, you understand how difficult it can be to pierce the veil of cluttered noise and speak to your buyers directly.
When it comes to developing an innovative marketing campaign, many more professionals are turning to social media. Services like Facebook and Twitter offer unique opportunities for lead generation marketing through online branding.
Today, many more businesses are switching from print to digital publications. Recently, The Financial Times announced that it has reached 600,000 subscribers, which marks the highest point in its 125-year history, according to Mashable.
The business world has certainly evolved in the past decade, and as a business owner, you might find yourself conducting significantly more video interviews today than in the past.
It is hard to deny the worth of social media in the world today. Business professionals use networking sites like Facebook and Twitter in their personal lives as well as at work.
If you want to increase the number of impressions you make through digital marketing, you might want to implement new search engine optimization (SEO) efforts.
In your effort to establish your business in today’s competitive marketplace, you need to keep abreast of evolving trends that may assist your brand in finding greater success.
When you sit down to conceptualize the design and advertising copy for your landing page, you need to be aware of the essential steps you must take to leave a significant impression on your organic visitors.
Lenovo CEO Yang Yuanqing, who recently received a $3 million bonus for the company’s record-setting year, has decided to reward thousands of his company’s rank-and-file employees.
The evolution of search engine optimization has been swift and impressive. In the past five years, businesses have made more room in their marketing and advertising budgets for online customer outreach programs.
Building a recognizable brand on social media platforms can pay off in the form of long-term increases in referrals, word-of-mouth marketing, positive brand conversations and higher web traffic and subsequent sales.
In June 2012, over 180 million U.S. internet users watched 33 billion online content videos, according to comScore Video Metrix.
In your sales process, you likely consider and evaluate all of the possible ways you can engage in lead generation marketing.
If you plan to open up a brick-and-mortar outlet, you are likely preoccupied with finding your niche market.
The internet is a useful tool in the business world. Companies can promote their brands online for low costs, and recipients can often purchase products or services directly from those businesses.
When you launch your own business, you often have to follow a strict budget every step of the way.
Marketing and advertising have been components of traditional business operations for a long time.
It’s hard to ignore social media, especially with people actively engaging on platforms at work, at home, while crossing the street and when babysitting their neighbors’ kids.
The marketplace was once a simpler space. Marketers reached out to buyers and told them about the products and services they had to offer, and consumers sat back and waited for these brands to speak with them directly.
The world of search engine optimization has advanced quickly, and some business owners were left behind. If you are one of those professionals who is just getting up to SEO-speed, there are a few basics you’ll need to know before you begin posting content to your website.
If you run your own business, you’re in charge of establishing your brand image and how consumers will view your organization.
In almost every industry sector, professionals use Twitter to promote their companies’ products or services.
It is hard to argue the importance of Facebook in the professional world.
If you don’t already know, Google unveils incremental algorithm changes that govern and alter search engine page results (SERPs).
Small Business Week – The U.S. Small Business Administration (SBA), recently asked small business owners to share their stories in a short video
Live streaming from Small Business Week. Next week, the small business community will be in Washington, D.C. for the 49th annual
You want to increase sales and you know you can do this through landing page optimization,
