While many companies operate active Facebook pages today, a Facebook Timeline app allows businesses to do so much more. From running promotions on a campaign or evergreen basis to tracking market intelligence and referral traffic, the Facebook Timeline app is a potentially powerful promotion and marketing strategy for small businesses. Here are three tips to successfully leverage the app.
Strategy before tactics
Before getting down to the nitty-gritty details of designing an app, Social Media Examiner recommends being clear with your overall app strategy from the get go. Once clear cut goals are set, defined outcomes will be easier to attain. Some small businesses want to use custom apps to generate new leads, while others prefer to use them as a mini-storefront, welcoming customers in.
Think big picture
Instead of focusing on short-term goals, thinking long-term when it comes to back-end technology is not only more efficient, but will ultimately save your company money by creating more value, according to Entrepreneur. While seasonal apps have their merits, leveraging apps that can be reworked for effective use on an evergreen basis allows small businesses to derive additional use out of something they’ve already paid for.
Outsource to a third-party
One important consideration to keep in mind throughout the app-developing process is that this is not a cheap project. Building a timeline app requires significant investment of both time and money, however there are ways to significantly reduce the cost for small businesses. Outsourcing to a third-party designer or developer for various portions of the app design – for instance, finding a graphic designer for one segment, a digital author for other interactive parts – will save your company a significant amount. A myriad of capable developers in the marketplace allows you to shop for the one that is not only most affordable but best fits your needs.