When conceptualizing your next online marketing campaign, consider how location-based advertising can lead to greater conversion rates. According to Google, approximately 40 percent of mobile searches are local, so finding ways to stand out on the web to on-the-go users is essential. Fortunately, there are dozens of easy-to-use lead generation marketing tools available to business professionals, and each option can produce significant results.
Here are three tools you might consider using in your next local marketing campaign.
1.) Foursquare – This social media service is unique in that it spans across the consumer and business landscape seamlessly. Consumers enjoy Foursquare because it provides them with a platform on which they can speak with other users directly about the establishments they enjoy. When a user leaves a tip on the profile of a business, every subsequent user can view that same note. Businesses benefit from this type of interaction (especially when the tip is positive) so it’s important to have an account set up and available for customers to use.
2.) EveryBlock – This service focuses on 16 cities within the United States. Similarly to Foursquare, users have to log in before they are provided with information on the town or neighborhood they’re currently in. The service compiles local photos from Flickr, reviews of local businesses on Yelp and channels content from Craigslist to create a truly original experience – businesses that can discover the promotional benefits of this service may be on the cutting edge of innovation.
3.) YP – YP’s new feature is a store locator. The nearby locations and details for a given establishment are displayed on customized landing pages, depending on where the user is standing. A new study found that YP advertisers see a lower cost-per-call compared to Google AdWords members, so using this service to promote businesses to local buyers may be more cost-effective and worthwhile.
What are some other local tools that have helped you improve your local advertising campaigns?