Understand the differences between Panda and Penguin

If you don't already know, Google unveils incremental algorithm changes that govern and alter search engine page results (SERPs). The company's two biggest and most notorious updates were Panda, which was unleashed in early 2011, and Penguin, which in April wreaked havoc on the digital landscape. In order to combat these ever-changing search patterns, you need to make sure you're following search engine optimization tips to their fullest, even when you implement new types of content to your website.

Panda vs. Penguin
Panda was released in 2011 with the goal of making it easier for users to find high-quality websites. Google's goal was to credit sites that published high-quality content by boosting their rankings online. In order to achieve this goal, Panda made sure that content posted to the web was relevant to its audience. If the company found a website was publishing duplicate or poor-quality information, the web page's online ranking fell.

Penguin, on the other hand, took a deeper look at content and the many tactics professionals use to drive organic traffic to their websites. Through Google's research, the company found that many people were trying to cheat the system by stuffing keywords into content and building a lengthy laundry list of unnecessary links. Penguin identified the websites that were breaking the rules, and punished the pages by removing them from search results.

While search algorithms involve careful thought and strategy, business owners who want to improve their rankings online should remember that trying to get around services like Penguin and Panda only wastes resources. The best way to drive traffic to your website is by publishing high-quality content online that includes keywords that your audience often uses to find information pertaining to their needs.

Don't fall victim to the same mistakes other professionals have while optimizing their websites. Craft quality content, publish the articles for your readers and genuinely try to develop an engaging web presence. 

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.