Twitter can be influential in helping you launch your own business

When you launch your own business, you often have to follow a strict budget every step of the way. This can prevent you from jumping into the world of marketing and getting your company’s name out to the public. Fortunately, social media can be a great help to start-up companies, and Twitter should be incorporated into marketing strategies for small business professionals.

Twitter can be effective in helping you spread the word about your company, and the service is completely free to join. However, you need to be cautious in how you communicate to the public on this social network, and make sure you are ready to engage with people who speak back to you online.

It may be worthwhile for you to create a couple of Twitter handles for your organization. When you launch an account for business-to-consumer communication and a profile for customer service, you might put yourself in a better position to filter the type of responses you get from the public. The social media management app TweetDeck recently rolled out a series of updates that can help you manage various Twitter accounts – this might be a service you will want to immediately familiarize yourself with when joining the Twittersphere.

The updated TweetDeck can be accessed for Chrome, Mac OS X and Window operating systems. Additionally, the service categorizes Twitter accounts into unique columns, which makes it easier for you to see the interactions you’re having with clients, and respond to questions as they arise.

The benefit of Twitter for small business owners is that the platform helps improve the customer experience. When launching a company, you want to make sure you cover all of your bases, and customer service can be a great indicator of the type of business you run.

In today’s competitive marketplace, make sure you are using Twitter in your customer service efforts.

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.