The evolution of social media and how it applies to lead generation

Tracking the evolution of a certain product or company is an interesting task. With technology, it is amazing to see how quickly computers and the internet have grown over even the past decade. Social media didn’t even exist a decade ago, and the internet as we know it today (internet 2.0) didn’t come to prevalence until the 2000s.

In order to engage in proper lead generation marketing, a small business owner should understand the history of social media sites and how best practices have changed over time. Asking yourself “How am I marketing my business?” is no longer enough.

Facebook
Facebook might have come the farthest since its early days at Harvard University. The network was originally limited to only Harvard students, then grew to include the greater Boston area. As popularity exploded, all colleges and universities nationwide were included in Facebook’s fold. And for a long while, it remained this way – until 2006, when it opened the site to anyone with a “valid” email address.

Now, corporate pages and event marketing are at the forefront of Facebook’s practicality as an advertising tool. Update the content on your company profile regularly to ensure you reach out to the largest possible target audience.

Twitter
Twitter’s growth has been more streamlined, because essentially, the company still accomplishes what it set out to do in 2006 – help users communicate through messages (tweets) that are no longer than 140 characters.

Hashtags (#) and direct tweets (@) are the two innovations that developed over time, and these features now allow companies to communicate with their “followers” directly. Branding your business through Twitter is now one of the most effective methods on the internet.

SEO marketing
The development of SEO marketing has much to do with the meteoric rise of Google – when the industry giant was first launched in 1997, it was just one of a plethora of search engines that was on the internet. Remember Altavista and Excite? Do you use them now? Exactly.

Search-engine optimization is largely based on Google’s search algorithms due to the extreme influence these equations have on the market today. Keywords have always existed as a search term, but now that results are directly based off of popular phrases, companies must include relevant terms in all content articles and postings.

Is your keyword strategy doing the most it can to build your brand?

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.