The essentials of Facebook marketing

Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.

Leaders with small and medium enterprises (SMEs) can optimize their Facebook marketing if these employees understand how to use the social network. Consider the following Facebook marketing strategies for small business.

1. Determine the target audience – Businesses have specific consumers they hope to reach through extensive marketing campaigns. Understanding how to address these potential customers is important, especially with social media, because it allows a business to share its brand image with a large audience.

Facebook is a great marketing tool that allows companies to converse directly with their target audiences. Businesses that examine who may want their goods and services increase the likelihood that they can draw support. In fact, consumers may begin to share links, photos and videos companies post on Facebook and other social networks.

2. Find strength in numbers – While reaching a single consumer is a minor success, SMEs should try to find groups that are likely to support their products. Doing so could deliver immediate and long-term success, and may lead to mutually beneficial partnerships.

With Facebook, companies can locate organizations that share similar values. For example, a business that that sells eco-friendly products can search for bloggers who write about going green and environmentally friendly behaviors. These bloggers can share information about a company with their audiences, and the business may attract more consumers who will enjoy its products.

3. Figure out what is working – Tracking Facebook statistics is important because these data allow a business to see if their current strategies are effective.

Develop weekly and monthly reports to determine what is working and improvement areas for marketing campaigns. Businesses can also use Facebook to reach out for feedback from customers, who are likely to provide online feedback to companies they support.

It’s important to make changes when necessary with Facebook marketing plans. In a perfect world, a business would be able to significantly increase its clientele in a short period with Facebook, but it’s likely that this type of marketing will require a substantial amount of hard work and effort.

Give your business the marketing support it deserves by investing time and effort into your Facebook marketing.

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.