The Intersection of Business, Growth and Technology
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Thanks to many programs out there (i.e. Sprout Social, Hootsuite, Buffer), managing your business’ social media doesn’t take a lot of time.
As brands and marketers, the biggest lie we’ve told ourselves is that our customers actually want to hear from us. Unfortunately, it’s just not the case. It’s time we accepted this and started focusing on listening and not just talking.
If you’re trying to use content marketing to lock in a sale from one individual consumer, that’s a relatively easy task. Selling to a business is tougher, however.