Marketing strategies for small business: Facebook

It is hard to argue the importance of Facebook in the professional world. After all, everyone and their brother has a Facebook profile, and that creates unique opportunities for companies to generate customer loyalty. One of the most influential aspects of services like Facebook is the diverse array of content that can be published to user profiles. In some instances, Facebook can act as a blog extension and drive traffic to a company’s website, which improves traffic and the amount of time the business has to convert leads to sales.

According to HubSpot, business-to-consumer companies that blog generate 88 percent more leads, and business-to-business companies that blog produce 67 percent more leads. Additionally, since inbound marketing costs 62 percent less per lead than traditional efforts, it makes sense for you to look at Facebook and online marketing solutions seriously.

The best way to engage with your Facebook friends is by publishing authentic and genuine status updates. Whether you relay industry information or redistribute one of your own blog posts, you create a new way for readers to offer their personal opinions on the topics you share. What’s more, when you pose a secondary question that invites conversation, you might find that a significant population of people is eager to share their insights and learn what others have to say, as well.

However, when you do embark on a Facebook advertising and marketing campaign, make sure that you have the resources in place to engage with all of your followers. Otherwise, your inactivity will be perceived as indifference, and poor branding can certainly have its unfavorable consequences.

Ask for feedback on your Facebook profile, and carefully evaluate the responses you get. Were there any tips your customers gave that helped you improve your branding or customer service?

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.