Creating a web page is an essential practice that can help you promote what you are selling to your buyers effectively. Without a clearly defined strategy, or an understanding of search engine optimization (SEO), you may inadvertently create and publish a site that doesn’t resonate with consumers or search engines – a big mistake in branding your business in the digital era.
In fact, one of the many important on-page SEO elements is a keyword-relevant URL for your site. This does not mean you want your URL to be spammy or completely pieced together just to rank higher online, but your address should be related to your web presence.
The best way to start conceptualizing your new website is to ask yourself some questions. What do you want users to do on your site? Is your page a sales hub or an informational resource? Once you know the purpose of your web page, you can map out exactly how you want readers to engage with your site. For example, if you want to educate your buyers, you need to make sure your most valuable web content is visible and easily accessible from the start.
Let’s say you want to build an educational resource. The best way to start your page development is to show a search engine and an internet user the hierarchy and categorization of site content. A mapped out page that uses short and concise URLs is paramount to improving your online ranking.
To achieve this design goal, you can create a folder structure where URLs aren’t held off your site, and a rooted system can also use SEO-friendly keywords. If your company sells computer software training programs, you should have sections for each type of industry you address with your services. Breaking down your site category-by-category can further develop your conversion funnel, which keeps people on your site and makes it more obvious to search engine crawlers the type of information they will see on each page. For example, if you sell training seminars for online marketers, you should label the initial landing page “Online marketing seminars,” and then break down each specific offering by category in a drop-down menu. Label each URL with a keyword-specific phrase, and you may find it much easier to organize, rank and speak to your audience through your website.
Martin Jones is a Social Media Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. Today, over 400k fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.