Inbound Marketing: Tool or Tactic? [#INFOGRAPHIC]

As inbound marketing becomes more and more popular, many marketers are turning to specialized inbound marketing tools and softwares to get them started and stay ahead of the curve. But there’s a problem: inbound marketing is a tactic, not a tool.

The infographic below highlights what to really expect from inbound marketing, some free and low-cost tools to help you along the way, and how marketing automation can be the perfect complement to your inbound strategy.

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Inbound Marketing: Tool or Tactic? [#INFOGRAPHIC] - An Infographic from Pardot

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