How to properly engage a target audience

Think back to the days when your parents taught you the proper way to introduce yourself to strangers. Social interaction varies greatly from person to person, and behavior changes radically when one goes on an interview or meets a friend of a friend.

From the standpoint of lead generation marketing, customer interaction is a key facet to successful corporate operations. The advent of the internet changed the rules, however – social media has now made it easier than ever to reach out to a client base, and entrepreneurs need to be extraordinarily careful in how they engage a specific target audience.

If you find yourself wondering “What exactly goes into marketing my business,” you should check out some of the following tips to properly interact with your potential leads.

Social media interaction
You have a bevy of digital tools available to you in the form of Facebook, Twitter, LinkedIn and other social media websites, and you should use all of them to engage with your customers online. But beware – you need to evaluate your target audience to determine which site and what content should be prioritized.

“Before throwing money at the various channels, you need to look at your business’ specific circumstances to find where your best ROI will come from,” said Anthony Krumeich, CEO and founder of Bloodhound, according to Amsterdam Printing. “Are you a startup in a crowded space? Try using very targeted Facebook ads and promoted Tweets to reach customers that aren’t already being engaged by your bigger competitors.”

Think about it this way – if your company offers products geared toward senior citizens, it is safe to assume that these customers will be spending a lot of time in front of the television, especially if they are above the age of 65. According to Social Media Examiner, the top two sites visited while watching TV are Facebook and YouTube. So, in this scenario, you would lean heavily on these two websites during a marketing campaign.

Mobile-ready
In the modern age of mobile technology, one of the key things to determine about a target audience is how many members will be able to access content while on-the-go. Generally, the younger the demographic, the more likely this action becomes.

Mobile business applications can be crafted that subtly promote your company – for example, you might hire a software engineer to construct a promotional gaming application that offers a discount to those on the “Top Ten” scoring list.

So, how are you interacting with your target audience today?

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.