How Emotional Triggers Get People to Buy

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Written by BLUE

Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.

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About the author


Each month, BLUE works closely with business influencers to source and develop original content around subjects that directly impact your growth. Topics like lead generation, start-up funding, leadership training, and social media implementation are just a few we’ll explore on your behalf. BLUE provides both original and carefully sourced content to promote actionable learning, real-time interaction, and measurable impact.

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