How can you use Facebook to improve your brand equity?

The way content is found on the internet evolves every day. As a business owner, you have to keep abreast of these changes if you want to remain visible on the web. Recently, Facebook influenced two updates to search that may help your creative team improve lead generation marketing through social media.

Currently, Facebook is working to improve internal search for its service. While the social media giant does not expect to unveil a direct web search competitor to Google any time soon, it does want to focus on making it easier for users to find information that pertains to their interests while on the site. To accomplish this, Facebook Engineer Lars Rasmussen admits many changes are being made to improve the services’ search functions.

Already, Facebook has introduced new options that help users search for people, places and things on the site. In the future, Facebook members may also be able to search the web directly from the typehead box on the social platform.

What’s more, Bing has taken another step to make its basic search efforts more social. The search engine introduced the ability to tag Facebook friends to specific searches, which the company says will help users share information with their social network.

With social media becoming a bigger part of organic search, you need to find ways to encourage your followers to feel comfortable in acting as brand ambassadors for your organization. While this level of rapport may develop over time, you can influence greater engagement by actively interacting with people through your own corporate profiles.

Facebook has made it easier for its users to find information, but it is up to your creative team to figure out how those evolutions can affect branding your business.

Chelsea Segal

Chelsea Segal

Chelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies, brands + marketers with results-oriented solutions that grow, nurture + maintain a social ecosphere.

Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
Chelsea Segal