How B2B Marketers Use Social Media: New Research

Written by Martin Jones

Curious how social media work differently for B2B businesses?

In the 2012 Social Media Marketing Industry Report, Mike Stelzner from Social media Examiner asked marketers how they’re using social media.

More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.

In this article SME focuses on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.

Read More at Social Media Examiner

About the author

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.