Going for broke on Facebook

Branding your business means more than simply utilizing as many different social media sites as possible – you need to focus your marketing endeavors on a concise, pinpointed online strategy. There is a lot of hype surrounding websites such as Twitter, WordPress and Pinterest, but when push comes to shove, Facebook is still head and shoulders above the rest when it comes to social media marketing.

According to marketing research company Lab42, nearly half of all consumers consider a company’s Facebook page more important than an actual corporate website. This statistic was determined after a survey of 1,000 social media users that questioned participants on how they interacted with respected brands, reports Mashable. Around 82 percent believed that a Facebook page is a great place to react to a brand image or message.

Conversely, a majority of the respondents reported that too much activity could turn them off of a brand. Therefore, approach Facebook with a little bit of caution. If your startup is unsure of how to effectively utilize a Facebook campaign, check out some of the following marketing strategies for small business.

Discounts, promotions and giveaways
The infographic released by Lab42 reported that over 50 percent of respondents listed discounts, promotions or giveaways as the biggest motivating factor in liking a brand on Facebook. So, how can you take advantage of this demographic?

One good idea is to offer a discount on products or services to a set number of people who first “like” a page on Facebook. For example, you could award a 5 percent discount to the first 500 new “likers.” While this might seem like a small number, you’ll be surprised at the amount of customers who will jump on even a tiny potential discount.

Promotional Products
Promotional products could also play a double role – the first thousand responders to a Facebook update could receive branded promotional items that will in turn continue to market a brand offline. If you emblazon these products with a link to your Facebook page, the effect will be tripled.

Lead generation marketing is all about converting potential targets into viable customers, and Facebook has the largest amount of users on the web – according to Yahoo Finance, the number of Facebook users totalled 955 million in June 2012. So, what is your small business doing to reach out to this incredibly large target audience?

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.