Facebook offers new marketing features for businesses

Marketing strategies for small business operations vary from industry to industry, but social media manages to spread across all economic sectors. While critics will tell you there is no value in promoting products and services through Facebook, the social media giant continues to roll out new features that it hopes will change the minds of many professionals.

For example, brands may soon be able to advertise in the news feeds of Facebook users who aren’t fans of their profiles. According to Mashable, the social network revealed that it will begin testing promoted posts that will target consumers who haven’t “liked” a company’s Facebook page, in hopes of increasing lead generation marketing in the process.

“Starting soon, we are beginning a very small test that will allow marketers to promote page posts to people beyond their fans in the news feed,” Facebook spokeswoman Annie Ta said to Mashable. “These ads may appear on both desktop and mobile.”

The advertisements will resemble traditional Facebook posts, but there will be an additional label to identify these posts as sponsored promotions. In addition to this recent evolution in social media marketing through Facebook, the company also introduced new mobile ad units to help app developers market their products online. The posts drive users to new apps to download in Apple’s App Store or Google Play.

Facebook reports that it has directed more than 146 million users, from early July 2012 to early August 2012, through clicks from news feed to respective application centers. As a business owner, you might want to dabble in the experimental marketing practices now offered by Facebook – these solutions could bring new traffic to your website, and increase ROI in the process.

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.