In branding your business, do you ever consider how your company’s reputation could affect recruitment practices? Employer branding is an increasingly popular topic among hiring managers today, as a quality recruitment strategy can help attract top talent and build a quality workforce. If you haven’t begun to develop your own employer brand, now is the time, as a trio of reports show more companies are hiring candidates this quarter than in the past few years.
According to the Department of Labor, the number of new jobless claims fell by 12,000 to 365,000 for the week of September 1, 2012. This metric is the lowest recorded in four weeks, and the sharpest decline in six weeks. What’s more, payroll processing company ADP revised its estimates for new private-sector job growth for August 2012. The company predicts there were 201,000 additional jobs created last month, which is well above the 165,000 positions predicted by Bloomberg economists. The last study, which was conducted by outplacement company Challenger, Gray & Christmas, reports a drop in layoffs. The study shows employers planned to cut 32,239 professionals in August 2012 – the fewest number since December 2010.
How can you take advantage of the active job market?
The answer to the question above may be a bit more complex. Your employer brand is an essential part of your recruitment strategy, but has the way job seekers look for work changed in the past few months? The answer is yes. According to Wanted Analytics, mobile recruiting is a hot topic in the HR space, as more people spend significant amounts of time on their mobile phones, rather than their desktop computers.
In the past 90 days, there were more than 500 online job ads in the United States for recruiters with mobile skills. The 89 percent year-over-year uptick offers some valuable insight into the evolving world of recruitment. It seems that job seekers and employers alike embrace mobile strategies, and a mobile website or recruitment application could be the key to attracting top talent and improving employer branding.
If you want to compete for high-quality professionals and encourage them to join your staff, you need to reach them where they spend the bulk of their time – on the mobile web. Make sure that you update your employment strategies to include a variety of communication methods, and then hit the digital streets and reach out to key players in your industry.
Martin Jones is a Social Media Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. Today, over 400k fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.