Black Friday has come and gone, and with it the holiday shopping season has arrived.
For small businesses that have yet to establish name recognition among consumers, garnering brand equity can be a bit of a struggle.
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
Be careful to avoid the following snafus so your logo will be as close to perfection as humanly possible.
What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor.
Here are a few tips on how to promote your brand.