Are you accidentally alienating customers on Facebook?

How successful is your brand on social networking websites? Attaining a successful corporate social presence can take time, effort and strategy. To optimize the success of marketing strategies for small business, a brand should consider the best practices for talking with customers and potential clients online. In addition, a brand must contemplate the incentive for customers to engage with a company online in the social space to best take advantage of the driving force behind this decision making.

Approximately 40 percent of Facebook users who become fans of a corporate brand or product on the social media website do it for an incentive. Another 36 percent like the page to get a freebie, according to Eric Keiles, Chief Marketing Officer at Square 2 Marketing.

In addition, 39 percent of people on Facebook like a page in order to show their support of a brand to fellow friends. To capitalize on these motivators, a business must leverage current resources to create a social culture that customers or potential clients will find fun and engaging.

One of the primary things a company can do to drive customers away from its page is posting too much. According to Keiles, approximately 44 percent of users unlike a brand on Facebook because posts shows up on the person’s newsfeed too much. Another 43 percent leave because status updates were too sales oriented and 38 percent because posts were boring and repetitive. Sometimes, creating an online following is just as much about what you don’t do as it is about what you do. Avoid creating a mass exodus of followers by keeping posts fun, engaging and at the right volume.

Chelsea Segal

Chelsea Segal

Chelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies, brands + marketers with results-oriented solutions that grow, nurture + maintain a social ecosphere.

Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
Chelsea Segal