7 Ways Technology Can Futureproof Your Business

In today’s digital world, change is inevitable. The technology and processes that are currently working for your business aren’t guaranteed to work for you in the future. Because of this, no matter what you are doing now, it is imperative that you are always planning ahead. Below are seven ways technology can future-proof your business.

1. Technology Protects Your Data and Information

While the digital age has brought numerous benefits for businesses, it has also brought on increased risks of cyber attacks. No company is immune to these types of attacks, so it is imperative that your business has the technology in place to best prevent them. By not making this a priority, you are inevitably putting your company’s data and information at risk. And if an attack does occur, it could take weeks, months, or even years for your business to fully recover. Making cybersecurity a priority will save your business in the long run.

2. Technology Allows Your Systems to Scale Along With Your Business

No matter how great your forecasting models are at your business, nobody can predict the future. Because of this, it’s important that your business invests in technology that can help your company scale up and scale back when it needs to. Consider investing in scalable bandwidth for your company to facilitate growth. This will help you ensure your systems will scale along with you so that they are prepared for whatever kind of activity comes your way.

3. Technology Helps You Adapt to Evolving Trends

The world of technology is constantly changing, and your business needs to be able to change along with it. By always making sure your software, hardware, and other technologies are up to date, you’ll be sure not to fall behind and will keep your business relevant in the future. Additionally, many applications, such as cloud-based technology and various software programs, update automatically, ensuring your business is always set up for success.

4. Technology Aids in Streamlining Operations

The more buttoned-up your business is, the better equipped it will be to handle any future circumstances. By equipping your business with fast internet and dependable phone systems, you’ll have the communication tools necessary to improve productivity and ensure your business is as efficient and effective as possible. Frequently review your operations and technological needs to optimize your business for success long into the future.

5. Technology Fosters a Good Customer Experience

At the end of the day, your customers are what will keep your business alive in the future, so it’s essential that you do everything you can to provide them with positive experiences when they interact with your company. For brick and mortar shops, consider offering customer WiFi so that they can browse around while they’re in your store. For businesses that require wait times, such as doctor’s offices or auto shops, consider providing TV for your customers so that they have entertainment to help pass the time (providing customer WiFi would be helpful in these types of establishments as well). The more you please your customers, the more likely they’ll return in the future and keep your business going long-term.

6. Technology Assists With Strategic Innovation

Gone are the days that businesses need to guess if their efforts are working and resonating with their audience. With the right technology, businesses can see which tactics are working and which are not. You can even view customer spending habits to gauge the wants, interests, and needs of your consumers. This kind of insight allows businesses to plan for the future based on actual data about customer preferences. When businesses continue to innovate and give their customers what they want, they will set the company up for long-term success.

7. Technology Makes Employees Happy

The key to a successful company is to invest in the right people, so it’s imperative that you do what it takes to keep them around. Nothing is more frustrating to an employee than not being able to get your job done due to technological obstacles. If employees have fast internet, phone systems, and other technological tools to easily and quickly communicate with one another, they’ll be much better at their jobs and much more satisfied. This satisfaction leads to reduced turnover, meaning you can focus on getting the job done instead of constantly training new employees. Making employees happy will not only help internal operations, but it will also help your brand’s reputation. If customers hear that a business is an awful place to work or isn’t staying current with the times, brand loyalty will eventually decrease. In a nutshell, you can’t go wrong with pleasing your staff.

In order for technology to best future proof your business, it needs to be a part of a comprehensive strategy that ties into your business goals. Don’t just purchase the latest and greatest technology because it’s “cool” or trendy. Make sure it serves a purpose that will help you reach your business objectives.

If you need help deciding which technology is right to help you prepare for the future, consider hiring a managed services provider (MSP). This will allow you to outsource your IT needs to the experts so that you can have a piece of mind that your IT is taken care of while you can focus on other business objectives.

While there isn’t a silver bullet to futureproof your business, selecting the right technology to match your business goals and strategy will help you to set your business up for success moving forward.

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.