6 Easy, Low-Cost Ways to Increase Engagement on Facebook

Flying girl
Janine Popick
Written by Janine Popick

Facebook. This mighty Hercules of social media is hard to ignore, especially after its highly publicized recent IPO. Thankfully, using Facebook <--!more--> to help your business grow doesn’t require a Herculean effort, especially if you embrace these two important words: Facebook freebie!
Few things are more effective at driving online traffic and increasing customer engagement than the almighty Facebook freebie. For small to mid-sized companies with limited resources, however, trying to attract new eyeballs with lavish promotions, discounts and giveaways may not be a viable option, especially in the long run.
But fear not. All it takes is a bit of time and effort (not to mention a dash of marketing ingenuity) to develop a successful, budget-friendly strategy that will secure the “likes” of many a Facebook user.
Here are six ways to attract and maintain the attention of Facebook users at little or no cost:
Offer Sneak Peeks – Boost future sales and reward their online loyalty with exclusive Facebook-only previews of upcoming product launches and special events – information that the general public won’t be privy to for weeks.
Unlock the Mystery – A behind-the-scenes glimpse into your company’s day-to-day operations – however mundane it might seem to insiders – is bound to pique customer interest. Here at my email marketing company, VerticalResponse, photos of our CEC (Chief Executive Canine), Dwight, always get tons of comments and likes; read more about this particular phenomenon on our blog post, “Do Kids and Puppies Rule?”

Up the Fun Factor – Challenge people to answer quirky trivia questions, or ask them to share photos of themselves enjoying your products or frequenting your business.
Find a Common Purpose – Does your company contribute to a worthy cause? Get the word out by linking your company’s philanthropic gifts to fan activity and pledging a donation that’s based on the number of “likes” accumulated within a certain time frame. You’ll be surprised at how generous people can be when it’s for a good cause.
Express Your Gratitude – Demonstrate how much you truly value your Facebook community’s input by acknowledging responses to status updates as well as comments – both the positive and the negative – on a timely basis.
Be (Reasonably) Generous – Of course, a freebie every so often usually gets people to emerge out of the woodwork. Try things that don’t cost a lot of money, like free schwag, product samples, coupons, etc. After all, a little generosity usually does go a long way!
Got any other surefire methods to engage Facebook users for next to nothing? Let us know!

READER’S TOOLBOX:

  1. Facebook
  2. VerticalResponse

 

About the author

Janine Popick

Janine Popick

Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 500/5000 2006-2011), a leading provider of self-service email marketing, social media, event marketing, online surveys and direct mail solutions for small businesses. She brings over 20 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment, including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.