4 tips for improving your search engine results

Most companies know that making the most out of search engines is essential for their continued growth and development. However, many entrepreneurs and small business owners still lack a comprehensive understanding of exactly how to go about this. In terms of marketing your business through online, it is imperative that you understand a few basic principles of search engine optimization.

Read on for a quick primer on getting your brand’s website and content to climb up the search engine ladder.

Use press releases
Google’s algorithm shows special preference to press releases, so these promotional items can be great vehicles for you to get the word out about a new product or development, or simply as a way to engage your customers. Some executives are nervous about drafting press releases, but with a little practice, creating one that informs your customers and ranks highly on search engines in simple.

Focus on headlines
You only get one chance for a first impression, and this applies to content as much as it does to personal meetings. If you want your article or blog to receive a great deal of clicks – and work its way up the search engine results – make sure you have a compelling, unique headline that includes at least one word or phrase that is likely to be searched for by your target audience.

Video
It is no secret that videos generate significantly more clicks and views than traditional text-based content. It may not be plausible for you to create daily videos to promote your brand, but you still can still use peoples’ preference for videos to your advantage. Share links to other outlets’ videos and you will be able to piggyback on their popularity.

Furthermore, if and when you do create a branded video, make sure to get the most out of it by posting it on as many social networks as you can. Although they may require a larger time investment than traditional content, videos can be one of the best ways to attract new customers, so an occasional foray into this medium is likely to be well worth your while.

Timely content
Articles and blog posts that reference or react to a trending news item are more likely to launch a viral marketing campaign, so keeping a close ear to the ground and having a strong nose for news can help you race to the top of a Google search page.

What techniques do you use to improve your search engine placement? Share some tips below!

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.