3 practices to avoid in SEO

The world of search engine optimization has advanced quickly, and some business owners were left behind. If you are one of those professionals who is just getting up to SEO-speed, there are a few basics you’ll need to know before you begin posting content to your website.

Here are three search engine optimization tips that can hurt your online rankings.

1.) Keywords are too specific – The basics of content marketing and SEO involve publishing quality content to the web. When your company website offers your customers an extensive library of information that can help them make educated decisions, your online presence is more likely to garner attention from subsequent users and search engines like Google and Bing. However, if you begin a campaign based around keywords that are too niche and specific, your content won’t ever be found online. It’s important to speak to your target audience, but make sure those people know the terms you use.

2.) Overstuffed posts – Additionally, it’s important that you avoid overstuffing your articles with the keywords you’ve decided to implement in your SEO strategy. The problem with certain keyword selections is that they don’t always make sense in each article, and that is all too apparent when writers attempt to cram every word into a single post. Be judicious in your content creation – not every article needs to use every keyword. In fact, articles should stick to two core options.

3.) Miss a day? Don’t copy paste – In a rush to publish as much optimized content to your site as you can, don’t copy and paste articles that you already have or that your competition has published in the past. Google and other search engines keep an eye out for duplicate content because it clutters the web and makes it harder for users to find actual content that pertains to their needs. If you continue to post duplicate content, you will find that your SEO efforts falter and your site is deindexed from the web altogether.

SEO and content marketing are both worthwhile practices for you to explore and use in your own advertising and promotional efforts. However, it’s important that you immerse yourself in the world of online marketing, or else you might find yourself in over your head.

Understand SEO basics before you publish a single article to your website – you will come out ahead in the end.

Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.